These days you can't go 24 hours without hearing the term "global marketplace". At times, it seems as if the world is truly shrinking when everyone is just a click of the mouse or Skype call away. America has produced some of the most innovative brands, exporting them across the globe. Of the world's 100 most valuable brands, 62 are American, according to consulting group, Interbrand. For American marketing and PR professionals, one of the dangers of the "global marketplace" is the urge to trea....
Voce Nation
