TV advertising doesnt have to be just on TV. Thats the premise behind BlackArrow, a startup that caters to the cable industry by offering a way to place ads on broadband Web video, on-demand TV, and digital-video recorders (with unskipable ads). The company is announcing a new $20 million round of funding from existing investors Cisco Systems., Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners.
BlackArrow lets cable companies and TV networks show the same....
TechCrunch
