The long awaited and much hyped "Beautiful Inside My Head Forever" auction, a showcase of works by controversial British artist Damien Hirst, was held at Sotheby’s, London, on the 15th September 2008.
The auction of 56 lots realized a total of £70.5 million, exceeding the pre-auction estimate of £65 million. 21,000 visitors viewed the show, which was restricted to 656 ticketed clients on the first night of the two-day sale.
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