We have short memories in Silicon Valley, which is both a blessing and a curse. We forget the bad times as quickly as we forget the good times. At the turn of the century, everything went to hell with the dot-com bust. Then the pendulum started to swing the other way; the pessimism that once reigned supreme was being replaced by wild-eyed optimism. Now Silicon Valley is in for a long-overdue reality check, one that should worry one and all. Why? Because the news coming out of advertising-focus....

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