Earlier this week, Delta Airlines announced plans that will turn its boarding passes into advertising opportunities, or billboards, hawking destination-specific businesses and products. An Omaha-based startup, Sojern, is behind this advertising offer, which is going to be adopted by four airlines in addition to Delta: American, Continental, United, and US Airways. Given that airlines are in such a desperate position, mostly because of their incompetency, they are ready to try anything, however....
My name is Stephen Hunter, and I am a journalist for various publications in upstate Panama. I recently had a chance to interview the fine team of professionals at WebBusiness ... Discussion
In a time when cameras are just about everywhere, sooner or later almost everybody winds up as a star in someone else's video -- whether they want to or not. Including crimina ... Discussion
Ariel Waldman contributes Adgadget, a column about the intersection of advertising and technology.Technologically better equipped than booth babes, fantasy fembots seem to be ... Discussion
In thinking about this potential problem, we first need to think about how the average person conceives of web advertising. Is it like ads in the newspaper or ads on televisio ... Discussion
High School Musical star, Vanessa Hudgens , will be the face of a new ad campaign for Sears clothing. The tag line is, "Don't Just Go Back. Arrive." Get ready to see ... Discussion
Earlier this week, Delta Airlines announced plans that will turn the boarding passes into advertising opportunities, or billboards, hawking destination specific businesses and ... Discussion
Earlier this week, Delta Airlines announced plans that will turn the boarding passes into advertising opportunities, or billboards, hawking destination specific businesses and ... Discussion
Earlier this week, Delta Airlines announced plans that will turn its boarding passes into advertising opportunities, or billboards, hawking destination-specific businesses and ... Discussion
