Earlier this week, Delta Airlines announced plans that will turn the boarding passes into advertising opportunities, or billboards, hawking destination specific businesses and products. An Omaha-based start-up, Sojern is behind this advertising offer, which is going to be adopted by four airlines in addition to Delta - American, Continental, United, and US Airways. Given that airlines are in such desperate position, mostly because of their incompetency, they are ready to try anything, however ....
GigaOM
