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Public Wire

Apture Gives Contextual Popups A Good Name

Im generally not pleased when a user interface does something I didnt intend it to do. Such as when I click on a link but instead of taking me to a new page, it pops up an overlay with advertising or related content (see this Yahoo News article or any website enhanced with Vibrant Media to see what I mean). So I really should resist the idea behind Apture, a startup founded by three Stanford computer science students that aims to improve contextual popups rather than ban them. But its technol....

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on Jun 30, 08

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