CenterNetworks reported yesterday on the launch of the new TotalWeb tracking service from Nielsen, which includes mobile traffic along with desktop PC traffic in its measurement of top Internet properties. When including mobile traffic, says Nielsen, top Internet sites can extend their reach an average of 13%. Though TotalWeb only covers about "200 leading Internet sites" (ironic for a product called TotalWeb), the data is nonetheless interesting.
"The data demonstrate that the mobile In....
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