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Public Wire

Nielsen Finally Combines Mobile Web Traffic With PC Online Use

Nielsen has released a new reporting service that combines audience measurement for online and mobile called TotalWeb. The service, which is operated by the Nielsen Online unit, claims to show the unduplicated, unique audience for more than 200 major websites across the PC and mobile space, something badly needed as the two mediums converge. Back in October, Nielsen began including TV viewing on consumers' computers along with its main TV ratings panel. All these combos are part of Nielsen's ul....

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on May 02, 08

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