Images courtesy of Hopenhagen/Ogilvy & Mather.
This guest post was written by Tham Khai Meng, Worldwide Creative Director, Ogilvy & Mather, as part of the Voices from Hopenhagen series.
In explaining the genesis of the name "The Beatles," John Lennon famously wrote, "A Man appeared on a flaming pie and said unto them 'From this day on, you are Beatles with an A.'"
With its roots in such a story, the name of the band came to reinforce some essential characteristics of the th....
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