VENTURE BEAT – Oct 30 – MyYearbook's
virtual currency Lunch Money, along with its virtual goods sales,
account for about on third of the company's $1 million monthly
revenue. The company launched a new toolbar this week which allows
their users to earn Lunch Money by performing searches. MyYearbook
uses the search terms to target affiliate advertisements. They have
also partnered with Target to sell VIP cards which can be redeemed
for Lunch Money and other privileges on MyYearboo....
Social Networking Watch
