I freely confess to hating business buzzwords and jargon. Like David Meerman Scott and many others, I find the practice of repeating technical-sounding phrases in an effort to appear knowledgeable to be pompous and counter-productive.
Its an over-leveraging of verbal resources. Yes, I went there.
Now, at the same time, I love a broad and deep vocabulary. Words like obfuscation (which means, if youre not familiar with it, the use of words to obscure rather than clarify meaning). Obfuscation is a....
StickyFigure
