This post was originally featured in the AMEX OPEN Forum, Sept. 2 09.We got a surprising phone call last week. It was great news – a nice piece of business – but surprising because we had written the lead off several months ago. We had been consistently ignored and then rejected when we finally managed to get in front of the decision-maker.Here’s the story. About a year ago, we identified a number of key targets for our business. On paper, these were the ideal prospects for us: we wanted to add....
The BUZZ Blog
