Telling the Company Story

Im going to tell you a story about a company telling its story. Call it storytelling squared! This spring, while attending the MarketingProfs B2B Forum, I had the good fortune of sitting next to a pleasant young lady with whom I quickly found two things in common: 1) she was working at a company in central CT, only a few miles from where I grew up; 2) this company provided supplies to the radiation oncology community, a field in which I had a 10-year history in a prior professional role. Mary t....

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