Take a look at the screen shot below, from Pfizers homepage. Believe it or not, I, or anyone else, can now leave comments on any website (such as Pfizer.com) using a new tool (currently in beta) from Google, called Sidewiki.
Game-changer? You bet.
While the use of Googles Sidewiki has ramifications across the entire web, for every type of site or industry, Im going to focus here on the pharma industry. Because in pharma, its all about controlled messaging via corporate sites, and by and large,....
StickyFigure
