Everyone wants impressive, attention-getting ads something to rivet eyeballs and cut through the clutter of sensory overload.
Just be careful theres more to it than just making a striking impression of some sort.
Crop circles get peoples attention. But when they come across them, heres what theyre left with:
- What IS this?
- Why is it here?
- Who is responsible?
- Crops? What crops?
If people are asking those questions at the end of even a great ad, then youve just plowed under a lot of money....

