One of the appeals of social networking is the instantness (is that a word? should it be??) of it all. You can create a blog in minutes, open a Twitter account painlessly, set up a profile on Facebook or Linked in and start connecting all free, and all (pretty much) immediate.
So why do so many people start with a burst of energy, and fall by the wayside?
Because like so many other ventures in life, real success comes through plodding.
Those who truly succeed in building strong networks and po....

