Did you know that small businesses could actually double their sales by simply following up with leads and contacts? That’s right: 99 percent of small businesses do not consistently follow up with their prospects and customers.Look at the math: If you close 25% of 100 leads or sell to a quarter of 100 store visitors, you have 25 customers. If you close 10 percent of the remaining 75 leads or visitors, you have 32.5 customers—that’s a 30 percent increase. Close 20 percent and you’re up 15 new cu....

