The American Red Cross wants every household to do three things: to build an emergency kit, to create a communication and evacuation plan, and to be informed about the disasters that are common in their communities. Fair enough, but how are they going to make it happen? By working the basics of a good marketing strategy: Defining their audience, creating a message that resonates with that audience, and delivering the message through channels their audience already trusts and uses.
Yesterday I s....
Nonprofit Communications
