Some time ago, we read a survey from US thought leader Rain Today(1) on “How Clients Buy”. Every year, they ask buyers of 8 service areas (accounting and financial consulting; architecture, engineering, and construction services; human resources consulting; IT consulting and services; legal services; management consulting; marketing, advertising, and PR; and training services) how they find out about potential service providers and what factors influence their decision to choose one provider ov....
The BUZZ Blog
