I read Trust Agents by Chris Brogan and Julien Smith this weekend. Its about, as the subtitle says, Using the Web to Build Influence, Improve Reputation, and Earn Trust.
Im talking about these concepts in the book Im writing on nonprofit marketing, so I wanted to see how what Chris and Julien advocate for the business community might translate to the nonprofit world. While they use Beth Kanter as an example of the Archimedes Principle leveraging your network thats really the only mention of o....
Nonprofit Communications
