As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to leave out based on my own set of assumptions about the world that nonprofit communicators are working in. So I decided to make the first chapter of the book a summary of these assumptions.
Here is the ....
Nonprofit Communications
