I was going to write on the insidious effect of search-engine optimisation (SEO) on communication but Read/Write Web basically wrote the first half of it for me:
"It's happening to more and more of the blogs I read: the personality, quirkiness and unique voice that once made them so appealing to me are fading. In their place, an SEO-driven uniformity that puts keyword placement ahead of pretty much everything.
"That approach has been afflicting newspapers for some time, as clever headlines g....
HackingCough
