What is your band is or does something of particular interest, and the media publishes a story on it, that is publicity. Its different from advertising because you dont pay for it, and subsequently you dont have direct control over it.
A great story can spread father and wider than any ad you could pay for, or any hit song you could write. For this reason, publicity is one of the most potent weapons in the independent artists arsenal.
What publicity?
An idea is??said to be??viral when it is spr....
DIY Music Marketing Blog
