Whenever I chat to independent artists about what they???re doing to market themselves and their music, I always ask about their mailing list. It comes as a shock to me that more often than not the artist either doesn???t have one, or if they do, they don???t take it very seriously. Its my belief that a mailing list is an absolute necessity for building a strong fan base in a reasonably small amount of time. I???ll give you four simple reasons why:
It gives you a direct line of communication w....
DIY Music Marketing Blog
