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Going the classic trade show route in an era of Twitter

Last week we exhibited at an industry trade show. The face to face meet and greets at a trade show can be like speed dating in that you have about a minute to impress people (kudos to my sales manager for the analogy). On the opposite end of the marketing spectrum (debatable?), last month we also saw the launch of our Twitter account, which is available at going to use it to deliver brief bursts of CSI and Virtual Observer news, as well as snippets and other noteworthy call center industry l....

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