As a member of UpTakes Marketing Board, I wrote an UpTake Travel Industry blog post on the advantages of getting information about your product or service (not necessarily just tourism-related ones, either) into the hands of travelers who use social media tools.
Smart marketing with giveaways 2.0
In it, I describe and link to some of the online reactions (particularly on Twitter) of people who got a travel-related gift/giveaway swag bag during my South by Southwest Interactive (SXSWi) travel bl....

Every Dot Connects