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Is the Online Display Ad Market Being Overhyped?

Back in April, I'd written about the really slow movement of brand ad dollars online.  Advertising Age just ran an article diving into some of the points I'd raised, and they're worth exploring again.  There are a few choice quotes from Ad Age that I felt compelled to mention here:The inconvenient truth is that for all its new-media spin, display advertising is "old" media -- a commercial message to be placed next to editorial or entertainment content.part of why large companies suc....

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