Filed under: Advertising, News, TiVoWe already knew that TiVo was getting into the ratings business when it sold statistical data to Omnicom Media Group, and recently teamed up with IRI to offer even more advanced statistics on its customers viewing habits.TiVo is now launching a service called StopWatch which offers data on the programming and viewing habits of TiVo customers, including that all important time shifted data. The time shifted data is what advertisers and TV networks are really c....
PVR Wire
