The Inquisitr  -   First look at the new version of Genwi: Social RSS   July, 2008
This continues to be an interesting space, and Genwi presses a lot of the right buttons. It's fairly user friendly, therefore as a consumer level service it has a lot of potential.

Techcrunch  -   Genwi: Browse and Share Syndicated Content   September, 2007
As if to demonstrate how powerful internet syndication technologies like RSS can be for the discovery of new media, Phoenix startup Genwi has been quietly developing an entire social network centered on RSS-syndicated content ..(although the browse, search, and discovery capabilities of Genwi are arguably better than even Google Reader's).

USA Today  -   Friendship and work: A good or bad partnership?   August, 2007
P.J. Gurumohan, and Killian McKiernan became good friends as students at Arizona State University and then working together at a patent-licensing office.

The Arizona Republic  -   ASU alums' site combines search engine, social network(Archived at ASU Foundation)   May, 2007
Two Arizona State University graduates are trying to make searching for videos, podcasts and blog posts on the Internet easier with a new Web site that combines a search engine and a social network.

Genwi Unveils First One-Stop Media Viewing & Sharing Site: Subscribe, Customize, Share & Rank RSS Feeds from News to Videos   April, 2007
Leads New 'Hyperaggregation' Trend by Merging Online Content in All Media

Robin Good's Master New Media  -   Social Media Networking Meets RSS Content Aggregation And Promotion: Genwi   March, 2007
Genwi is an ingenious combination of existing social media services. Its central focus is on supporting social networking dedicated to the easy sharing and promotion of online media RSS feeds.