Just when you though the Gen Y Marketing podcast couldn't get any longer... This week we were lucky enough to have Tash from IsNot Magazine step in to the "studio" for a livley discussion on all things marketing. Tash has a wealth of experience in marketing to the "we hate being marketed to" gen Y crowd and offers some new insights on the intracicies of Generation Y.This weeks show :-Marketing News this week:-Hasbro inventing news ways to ruin the internetChina has "won" the internetGuinnuss distances themselves from edgy advertisingSnickers branded as "anti-gay"Virgin with a new take on UGA Feature discussion this week:- We talk to Tash from IsNot Magazine about advertising, branding, sponsorship (and a whole stack of other non-gen y marketing related stuff) in today's marketing environment.Campaign Focus:-Jeans for Genes day campaign
Gen Y Marketing Podcast
