Gen Y Marketing Podcast - Episode 26

Its a sad day here at the Gen Y Marketing podcast studio, Nat's much loved family dog passed away this week. What does this have to do with Gen Y Marketing I hear you say? I too was wondering the same thing when he decided to bring it up in the middle of a marketing podcast. Never the less another great show for you this week, so without further ado...This weeks show :-Marketing News this week:-Crazy John's taps GRL POWERTeen and Tween lifestyle reportGruen transfer causing headaches for marketing execsAvril going for top youtube spotA billion bucks moves to online advertisingSeven screws up the TivoNike releasing the Marty McFly Back to the Future shoeMicrosoft giving away apples Feature discussion this week:- We take a look at Apple Inc and question why they have such a strong brand among Gen Y'sCampaign Focus:-Design your own Coke bottleJC Penny pulls ad from youtube