Gen Y Marketing Podcast - Episode 22

Well winter is truly upon us here in the southern hemisphere so here is your opportunity to pop yourself on the couch with a warm cup of tea and settle in for another installment of the Gen Y Marketing Podcast. Its been a big couple of weeks in music marketing so we would like to take this opportunity to say thanks to Arthur Yoria and the kids over at Magnatune who are nice enough to provide podsafe music (please go check them out its a great way to find new music)This weeks show :-Marketing News this week:-Bands are getting into bed with consumer brandsFree music = web trafficPlease don’t steal our music, its tough being a rock star what with the parties and the free stuff and what notYou too can dress like a celebrityTexting may become redundant (apparently)Feature discussion this week:- Twitter - is this a waste of time or a great way of marketing to people?Campaign Focus:-Gruen Transer adsCommBank hiring Americans to make crappy ads for Australians