Gen Y Marketing Podcast - Episode 20

Its tough finding good staff these days and with Gen Y's less than flattering image when it comes to employee behaviour we though it was time we took a look at what it is that Generation Y are looking for in an employer. So stick around for this weeks Gen Y Marketing Podcast as we take you through the marketing news from a Gen Y perspective.This weeks show :-Marketing News this week:-IPA want to make buzz marketing illegal?Study looks at the most annoying marketing techniquesIs snack sized drama the TV of the future?Small sites get a better CPM rateUK taxi drivers to become "word of mouth" ambassadorsFeature discussion this week:- We look at the types of workplaces Gen Y's are looking for, styles of management that work and how Gen Y's react to various culture building exercises Campaign Focus:-New Zealand pitched as a place to escape parentsYokles used to promote a video game (badly)