For cable TV companies in the U.S., August 28 was a day to celebrate. Ending several years of regulatory battles, a ruling by the U.S. Court of Appeals came down in favor of Philadelphia-based Comcast, which sought to overturn the Federal Communications Commission's contentious 30% market share limit on cable TV operators. Not everyone is happy about the ruling, fearing it will lead to cable monopolies. In contrast, Peter S. Fader, professor of marketing and co-director of the Wharton Interactive Media Initiative, sees this as a "golden age" for the industry and consumers alike. Fader spoke with Knowledge@Wharton about why the recent ruling is likely to make the landscape more, not less, competitive.
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