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Bangkok's Bumrungrad Hospital: Expanding the Footprint of Offshore Health Care

Thailand's Bumrungrad International Hospital is one of a growing number of institutions making a name for themselves among "medical tourists" by offering patients from Boston to Bahrain a combination of lower-cost, state-of-the-art medical care along with service worthy of a five-star hotel. But what will it take for such hospitals to gain acceptance among national policy makers, major insurers and employers? Mack Banner, CEO of Bumrungrad, and Kenneth Mays, the hospital's director of marketing, recently met with Ravi Aron, a senior fellow at Wharton, to discuss the future of offshore health care.

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