Perry Evans - Will the Promise of Location Based Ad Models Ever Get Off the Ground?

Perry Evans, CEO of Local Matters, discusses the differences between the daydream of LBS advertising and the reality in this Where 2.0 presentation. If more precision is better, then highly targeted geographic advertising that location based services (LBS) and applications allow should mean greater returns for small businesses and application developers. Yet very few local advertising ecosystems have emerged, and Evans, with over 10 years experience in developing LBS applications, knows a lot about why.