Croutsourcing Design

Croutsourcing DesignThis content from: Duct Tape Marketing Marketing podcast with crowdSPRING cofounders Ross Kimbarovsky and Mike Samson click to listen or right click and Save As to download I know, I know another goofy made-up word, but hey, its Friday so outsourcing design to the crowd became croutsourcing. The point is that the web has certainly made it much easier to find great design from around the world and on the flip side created an unlimited market for those wishing to sell their design services. Some smart folks have built businesses around corralling and managing the introduction and design process and made buying and selling graphic design a snap. As with most innovations, these services have their detractors. The most vocal being some in the design community that feel this drives the price of quality design down and cheapens the value of great design. Whether this is true or not, the web has impacted most industries in a similar fashion. The ultimate answer usually comes from the markets assessment of the greatest value. The process in croutsourced design is that you describe a project (in the greatest, brand oriented way you can) and designers in your chosen platforms community compete for your project. In some cases the designers bid on your work, in others they submit designs in an effort to win a set award. Usually, you, the client, get multiple designs and alterations to work with on the way to a finished project. The true strength, and possibly longevity, of these organizations lies in the professionalism of their design community. The one that keeps the designers the happiest wins. The latest innovation in the industry is that your design competition can be open to public view if you choose. Some high profile brands have started to look to this model to get a design done in public view as a PR opportunity. Heres an example of a public logo contest at 99 Designs and heres a competition at crowdSPRING for a Tony Robbins web site design. Heres a run down of some of the croutsourcing design players that Ive worked with: LogoWorks Actually LogoWorks, an HP company, wouldnt really qualify as crowd driven in the same manner as these other three as they do offer your design project out for a bit of competition, but its a closed process with a fixed price. 99Designs This was one of the first compete for an award players and has done a nice job putting designers and clients together at very affordable prices. Elance The first and biggest of the crowd sourcing community. Elances model is a bid for project model and certainly not just focused on design. crowdSPRING This is one of the newest players, but they seem to be capturing a lot of buzz and some pretty high profile projects. (I interviewed crowdSPRING cofounders Ross Kimbarovsky and Mike Samson for an episode of the Duct Tape Marketing Podcast click to listen or right click and Save As to download.) Image credit: maraie Related Posts:Duct Tape Review :: LogoWorksKnow Good DesignLooking for design inspiration?New Member of the Duct Tape Marketing Blog ChannelHP Introduces Small Business Marketing Tools