Exploiting Chaos with the Trendhunter

Exploiting Chaos with the TrendhunterThis content from: Duct Tape Marketing Marketing podcast with Jeremy Gutsche (Click to listen, right click and Save As to download subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the worlds largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time. Jeremys book Exploiting Chaos 150 ways to spark innovation during times of change is a fun and engaging read. The book is filled with bold statements, images and tidbits along with stories that illustrate each point. I found it to be one of the more thoughtful books on the topic of innovation that Ive read in a long time. Pick any short chapter and you are certain to be inspired by the creative and sometimes risky thinking. In our session we talked about: About trend spotting About new book: Exploiting Chaos Expanding on: Exploiting economic recession/turmoil Expanding on: Culture is more important than strategy Expanding on: Failing through innovation Expanding on: Hire freaks Uncovering future trends Future global trends Related Posts:Is Personality a Strategy?Help My Business Sucks PodcastGary Vaynerchuk on Duct Tape Marketing PodcastMichael Port on Make a Referral WeekMarketing Podcast with Chris "Trust Agent" Brogan