Marketing Podcast with Chris Trust Agent BroganThis content from: Duct Tape Marketing
Marketing podcast with Chris Brogan (Click to listen, right click and Save As to download) subscribe now via iTunes
For this episode of the Duct Tape Marketing podcast I had the pleasure of chatting with Chris Brogan. Chris is the President of New Marketing Labs and co-author of Trust Agents Using the web to build, influence, improve reputation, and earn trust.
Chris really is one of the super stars of the online social media world and while he would never call himself one hes the ultimate trust agent.
Its a tad ironic I think because the early days on the web were filled with untrust. Today, however, a new breed of open, authentic, and transparent communication has allowed relative unknown brands to build influence and trust and ultimately do more business than ever before imagined.
Chris Brogan is also one of the forces behind the Inbound Marketing Summit conferences and somehow I made the agenda for the Oct 7-8 session in Boston, MA, so I hope you can come by and check out this great line-up and say hi. (Ill even be a Red Sox fan that day if need be.)
Heres what Chris and I covered in this podcast:
Using the web to build trust
About Trust Agents
Translating human business to the web
Building an online community
Where people go wrong building an online community
Paid Advertising Is it dead?
You can connect with the Trust Agents Facebook community or be sure to check out Chris Trust Agents contribution on Fast Company
Related Posts:Building Trust OnlineTalking Social Media with Chris BroganSmall Business Branding Webinar SeriesSocial Media System with Chris BroganJoin Guy Kawasaki, David Meerman Scott, Chris Brogan and Me
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