Marketing podcast with Emanuel Rosen (Click to listen, right click and Save As to download - subscribe now via iTunes
Buzz is all around us and as hot a marketing topic as there is going, but for this episode of the Duct Tape Marketing podcast I caught up with Emanuel Rosen author of the national bestseller The Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited (Doubleday, 2009).
Rosen's first book was a favorite of mine before it was cool to acknowledge the power of word of mouth buzz and most everything that's been written since can cite him as an influence.
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