IBM #28 - How to Generate Leads, Develop Customer Relationships and Drive Sales with Information Marketing 2.0

Click here to download this episode. Information Marketing 2.0 takes classic internet marketing and mixes it with powerful new Web 2.0 techniques to help information marketers and online businesses generate leads, develop relationships with customers and drive sales. In this episode of Internet Business Mastery, we discuss a model for applying these social media and web 2.0 techniques to your business. We introduce the Information Marketing 2.0 Funnel???a road map for making money online with information marketing in the Web 2.0 era. The road map contains the secrets of how to: Use social media and other Web 2.0 tools to drive traffic to your site and generate sales leads Get your customers to buy from you again and again Turn your customers into evangelists for your brand and products How to get your customers to spend more and more money with you Download this PDF diagram of the Information Marketing 2.0 Funnel to refer to while you listen. Other things mentioned in this episode: StumbleUpon Thanks to the following fine blogs and web sites for sending us traffic: The Project Management Podcast WebbyOnline Chris Obyrne Social Media this article: These icons link to social bookmarking sites where readers can share and discover new web pages. del.icio.us Reddit StumbleUpon Digg