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DIY Music Marketing Blog
Do-it-yourself marketing tips and tricks for the independent musician, by Anthony Gore
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The Point of Contention Between Musicians and Music Businessmen
It seems that there will always be a point of contention between the musician and the music businessman. They have two different agendas: the musician???s prerogative is the celebration of beauty??through sound, the music businessman???s prerogative is to make profit for his or her business. Neither ...
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Sneaky P2P Marketing Idea
The following is??a guerilla marketing idea that a musician friend proposed to me recently, which utilises p2p (i.e. file sharing). Let me preface it by saying that I dont want to encourage??anyone to violate copyright, so is posted purely for interests sake: A heavily marketed new movie (or??game, ...
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Music and Fashion
Its pretty hard to live in the 21st century, at least in the materialistic west, and not be conscious of fashion. Fashions dominate our perceptions of popular culture, and they come and go with bewildering suddenness. Especially in music. That insightful thought originates from??Music and Fashion, a ...
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Publicity Tool: Viral Video
I dont know about you, but I get allot of Youtube links forwarded to me by friends and colleges - probably 5??to 10 a week. Usually the links??are to videos that??are either funny, stupid, disasterous or just plain bizarre. In any case,??theyre always somewhat interesting, or the sender wouldnt have ...
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Comparison of Mailing List Media
To help you decide what information to collect from??your prospective mailing list subscribers,??you should think about what mediia youll be sending you communications in. In simple terms, how will you contact your subscribers? The most popular options to consider are: Email This is the obvious choi ...
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Viral Publicity
What is your band is or does something of particular interest, and the media publishes a story on it, that is publicity. Its different from advertising because you dont pay for it, and subsequently you dont have direct control over it. A great story can spread father and wider than any ad you could ...
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Managing Your Mailing List
Your mailing list is essentially a database of the names and associated contact details of people whove elected to subscribe. When your list is small (i.e. less than 100 or so subscribers) its possible to store this??data in the address book of your email client (e.g. Microsoft Outlook) or your webm ...
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Gain Instant Credibility by Harnessing the Power of Celebrity
Celebrity is a powerful force??that holds great influences over many people???s beliefs and behaviour. It is possible to harness this power,??even if you yourself??are not yet a celebrity. Big companies do this all the time when they??spend millions of dollars on celebrity product endorsements. It ...
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Why Use A Mailing List?
Whenever I chat to independent artists about what they???re doing to market themselves and their music, I always ask about their mailing list. It comes as a shock to me that more often than not the artist either doesn???t have one, or if they do, they don???t take it very seriously. Its my belief th ...
DIY Music Marketing Blog
