The Illusion of Communication
Observations and thoughts on communication
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When Marketing is Confused with Sales
This is a continuation of a previous post, entitled Marketing: Substance or Veneer? In that post, I mentioned that marketing is frequently confused with other business functions. Today I will discuss how marketing gets confused with is sales. Sales and marketing are closely related, but they are dif …
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Marketing: Substance or Veneer?
Marketing doesn???t really get much respect in the business world and is rarely looked at as a key contributor to the bottom line. It is frequently looked at as the function that produces the pretty Web site or the glossy sales brochure, but not much more than that. I find that odd, considering mark …
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Creating a Plan that Works
I have met many people who are trying to establish their small business. They have seen the typical obstacles that small business owners encounter (too few resources to get things done) and are always looking for a better way to do things. The funny thing is, a lot of the plans that I see (or hear [ …
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It’s Not What You Do, but How You Do It
Earlier today, I read a post on Seth Godins blog about Follow Through. He asks: Why do you need to follow through so much on a tennis or golf swing? After all, the ball is long gone. Why do you have to honor a money back guarantee with a former customer who is never going to buy [...]
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Joining the Ranks of the Technorati
Check out my Technorati Profile
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What’s Wrong with Your Marketing?
Whats wrong with your marketing? First off, you might not be using it properly. This problem is pervasive and undermines many a marketing program. The problem is that not many people know what marketing is. And how can you use your marketing if you dont know what it is supposed to do? What is Market …
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The Paradox of Choice: Fewer is Better
Many people want to keep their options open. They feel restricted when they dont have enough choice. But there is a dark side to choice. Malcom Gladwell, in his book Blink, illustrates that the more options people are presented with, the less likely they are to choose one. Gladwell explains this fut …
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Reading vs. Listening
Inspired by an article in The New York Times (registration required to read the article), I decided to write a little bit about books and different ways to consume them.I would consider myself an avid reader. At least I have been in the past. We have quite the book collection at the house and I [... …
The Illusion of Communication
