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  • “Ann Handley” Exposed

    During the recent MarketingProfs B2B Summit, a rogue band of bloggerazzi stumbled across a revelation that has rocked the blogosphere. Mild-mannered social media maven Ann Handley (aka @marketingprofs) is a cover persona a living avatar, if you will for the marvelously-talented but long-lost film …

    on Jun 13, 09 0 comments
  • “Anne Handley” Exposed

    During the recent MarketingProfs B2B Summit, a rogue band of bloggerazzi stumbled across a revelation that has rocked the blogosphere. Mild-mannered social media maven Anne Handley (aka @marketingprofs) is a cover persona a living avatar, if you will for the marvelously-talented but long-lost film …

    on Jun 12, 09 0 comments
  • MarketingProfs B2B Forum Re-cap: The Book

    Foreward The MarketingProfs B2B Forum was held on June 8-9 in Boston, MA. Boston, for those unfamiliar with the location, is home to Fenway Park (for you baseball junkies), Samuel Adams (for you beer junkies), and Chris Brogan (for you social media junkies). It is also the home of the largest money …

    on Jun 12, 09 0 comments
  • Why I Follow…Chris Brogan

    EVERYONE follows Chris Brogan (@chrisbrogan) on Twitter. Well, there is that one fisherman in Papua New Guineabut everyone else has already found Chris and subscribed to his tweets/blogs, right? But why? I cant speak for everyone else, but Ill give you two reasons why I do. First, he exemplifies wha …

    on Jun 12, 09 0 comments
  • Does Comcast Care?

    A lot of virtual ink has been expended writing about Comcast, which has embraced Twitter to provide customer service (Frank Eliason @comcastcares), but which suffers from a reputation of poor customer service in other quarters. I dont have Comcast here in north Jersey, but I was in Connecticut at my …

    on Jun 11, 09 0 comments
  • Why I Follow…CK (Christina Kerley)

    Many of the people I follow closely on Twitter are folks that I actually met through blogging. This month marks my 3-year milestone of actively blogging, and one of those who has been been a supportive cheerleader from early on is my friend CK (@ckEpiphany). She is my #FollowFriday recommendation fo …

    on Jun 05, 09 0 comments
  • Why I Follow…Kirsten Wright

    For today’s FollowFriday recommendation, I return to the West Coast to spotlight another person Ive never met, but certainly exchanged plenty of messages with Kirsten Wright (@kirstenwright). Kirsten has recently ventured out on her own as a freelancer; you can find her at Wright Creativity. I had …

    on May 29, 09 0 comments
  • R.I.P. iPhone

    The music played on. The purveyor of said music, however, was mortally wounded. My iPhone was a regular companion on trips to the gym. Not that Id do much surfing or calling when working out, but the iPod music aspect was a nice-to-have. On rare occasions, the iPhone would slip out of the gym shorts …

    on May 22, 09 0 comments
  • Why I Follow…Craig DeLarge

    Once again, we come to a Friday on Twitter, and once again, I abstain from making a de-contextualized (is that a word??) list of recommended followers in favor of simply putting the spotlight on one. Today fellow pharma social media guy Craig DeLarge (@cadelarge on Twitter). Thus far, it is rare to …

    on May 22, 09 0 comments
  • Getting Started: Social Networking

    It can be a little bit intimidating for many folks, getting started with social networking. Whats a blog? How can I use LinkedIn? Should I be on Facebook? Does Twitter matter? How do I start? Every active networker had to juststartat some point. Maybe we can make things a little easier. Here is a fr …

    on May 18, 09 0 comments
  • Crossing the Threshold of Easy

    For years, I read about Skype, and enjoyed the concept, though I didnt use it. Didnt have the need for free point-to-point Voice-over-IP, given my calling patterns and calling plans. It meant a little bit of trouble hooking up a mic/headset, calling through my computer not hard, but it was a few s …

    on May 18, 09 0 comments
  • Why I Follow…Paul Chaney

    For todays FollowFriday recommendation, I present the Social Media Handyman Paul Chaney (@pchaney on Twitter). Why? Because Paul embodies what social networking is all about. Hes helpful. He shares generously. Hes human. And hes a lot of fun to talk to when his voice is about gone in a Texas hat sh …

    on May 15, 09 0 comments
  • Your Bullet Points, My Kevlar

    Im in a break between sessions at the Society of Pharmaceutical and Biotech Trainers Conference, and Im going to rant. Join me. I just witnessed, once again, a blizzard of bullet points. A presentation that appeared to have, as its goal, accomplishing a systematic walk-through of logically connected …

    on May 12, 09 0 comments
  • Why I Follow…Jane Chin

    This week, my Twitter #FollowFriday spotlight moves again to the West Coast, focusing on my professional colleague (and friend) Jane Chin. I knew Jane pre-Twitter, as we both worked in the pharmaceutical training/education arena. For a long time, I respected Jane at a distance, not really knowing he …

    on May 08, 09 0 comments
  • White House nukes LA to get fresh earthquake photos – Obama apologetic

    Realizing that the Administration did not have any fresh, updated photos of earthquake disasters, chief of staff Rahm Emmanuel today secretly ordered the destruction of most of Los Angeles by dropping a thermonuclear bomb in order to trigger a massive earthquake. The city is now a glowing ruin, with …

    on May 08, 09 0 comments
  • Improving FollowFriday, week 2

    Apparently last weeks post on Improving Follow Friday struck a nerve, because it was my most-read post - ever - on this blog! Given the amount of people participating, perhaps we should call this Follow Friday 2.0. The point: lets get away from 140-character lists of names, and just focus on one per …

    on May 07, 09 0 comments
  • Crowdsourcing a Social Network “Starter” Primer

    Next week, Ill be leading 2 sessions on professional networking at an annual conference for pharma trainers. One workshop will be on Building your own Opportunity Network, based on the principles outlined in this MarketingProfs Daily Fix post. And, I fully intend to eat my own dogfood, about having …

    on May 04, 09 0 comments
  • Why I Follow…Becky Carroll

    Fellow blogger Becky Carroll (Customers Rock! blog) and I found each other in blogosphere through a mutual attachment toRavenswood Winery. I praised their marketing approach on my blog, she wrote about a great customer experience there, and we met virtually cross-country. Since that time, weve excha …

    on May 01, 09 0 comments
  • Improving Follow Friday

    Tomorrow is yet another day when Twitterers throughout the globe will participate in FollowFriday, a well-meaning exercise that started a few months ago (see Tweet Zero ->) of recommending others to follow that has rapidly degenerated into noisy lists of names without attached meaning. But it can …

    on Apr 30, 09 0 comments
  • White House nukes LA to get fresh earthquake photos - Obama apologetic

    Realizing that the Administration did not have any fresh, updated photos of earthquake disasters, chief of staff Rahm Emmanuel today secretly ordered the destruction of most of Los Angeles by dropping a thermonuclear bomb in order to trigger a massive earthquake. The city is now a glowing ruin, with …

    on Apr 29, 09 0 comments