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Impact. We Recommend it.
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Everyone’s an Influencer
Its tempting to look at the A-list bloggers, the uber-Twitter users, the people with massive followings, and say, Thats an influencer! True as far as it goes. But what do we say about everyone else? The same thing. Yes, someone with a big network and large reach has outsized potential influence bec …
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Feed People
If youre involved in Social Media/Networked Communications as a marketer or businessperson, one of the key questions you ask yourself is: How can I add value to my community? Take that question and look behind it to see this (more important) query: What are the unmet needs that I can address? Always …
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Lipstick on the Management Pig
I had too much time in the car yesterday, so I was thinking about something that comes to mind a lot. Cognitive dissonance. Yes, Im a little strange, but thats not news anymore. I analyze a wide range of topics, which is both fun and confusing at times, and which can lead towell, cognitive dissonanc …
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No Robots, Thank You
Youll either take responsibility, or youll take orders. The Wayne Morgan quote showed up in my tweetstream Sunday morning (thanks, Susan Young), and I promptly retweeted it, because it underscores a very important truth. No one should aspire to be an order-taker at least, not for any longer than ne …
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Zappo’s “heels” the Barefoot Executive
In a masterstroke of brand protection, Tony Hsieh of Zappos, the Internets most famous shoe store, has bought out his main competitor, The Barefoot Executive for an undisclosed sum and a social network to be named later. Our shoe sales have been growing like crazy! stated Hsieh, who measures corpora …
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What’s in a Name?
Today, I received an unsolicited e-mail from a company looking to introduce themselves. Since this company at least was positioned somewhere near my sweet spot of interest, I went to the website to find out more. And found a great way NOT to introduce yourself: Whats in a name? When we were thinking …
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Crashable Mashable
A few weeks ago, I noticed a behavior that I had frankly not seen before my Firefox browser started to crash. Firefox has always been stable in my experience (note: using a Dell laptop) and I found this to be perplexing. I noticed that it happened just after I clicked links in Twitter, and furtherm …
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Why I Won’t Stop Blogging
Steve Rubel announced last week that he was going to stop blogging in favor of lifestreaming (the sharing of more immediate snippets of micro-media), and this opened up some interesting discussion among bloggers, well-summarized here by Louis Gray (and I agree with Louis perspective). Now I do admit …
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Creativity Reawakened
I used to take a lot of pictures. When I was single, and in the days of marriage before kids, my camera (a 35mm SLR for those old enough to remember pre-digital days!) was a regular companion. I delighted in nature photography, often using slide film (farewell, Kodachrome!). Did some experimentation …
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Good-bye, Social Media – Hello, Networked Communications
So, today Steve Rubel announces that he is done blogging, and now is fully committed to a more full-faceted path called lifestreaming. His post is titled So Long, Blogging, Hello Lifestreaming! What hes doing is, in fact, not that radical weve been moving rapidly in this direction for a while. Beca …
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You’re Being “Tivo’ed”!
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A Dose of Disenchantment
You knew it couldnt last. You always knew, right? Whenever we get our hopes up beyond what is realistic, we set ourselves up for a fall. Nonetheless, it is human nature to get enchanted to think that something or someone is going to help us transcend the flawed and crooked, and reach new heights. N …
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Why it’s Stupid to Ignore Social Networks
Some folks who are immersed in more traditional marketing roles, or older-media journalistic endeavors, seem to enjoy dissing social networking, by focusing on the noise ratio, the amateur status of users, and the relative instability that comes with emerging technology. Were the experts. You need o …
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Free e-book on Social Networking
Have you downloaded it yet? Getting Started with Social Networking a free e-book for those launching out into the social media world. Whats Twitter? Why LinkedIn? Whats on Opportunity Network? Where do I begin? Click to download: Getting Started with Social Networking. A condensed slide show is al …
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The Morning After – First Impressions of iPhone 3GS
Yesterday, the long-awaited iPhone 3GS arrived at the front door. I loved my first-generation iPhone, and after accidentally causing its early demise a month or so ago, I couldnt wait for the newest version. But would the upgrade experience be a pleasure or a nightmare? I was a bit apprehensive. So …
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Bye-Bye, Social Media Die
This is part 2 of the Death of Social Media™ (part 1 is here, wherein we recount how the doomsayers are predicting the demise of SocMed, and the haters are rejoicing). Alan Wolk and I were exchanging. via Twitter, ludicrous traffic-inducing blog headlines about this doomsday scenario, which is how t …
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Why I Follow…Jay Ehret
Hes bald. Hes smart. Hes friendly. And hes not afraid to take a stand and be a little provocative. I like Jay Ehret (@themarketingguy on Twitter) because hes for real. Or I should say, fer real, since hes from Texas. But hes made me an honorary Texan since I love BBQ, so that really makes him OK. Ja …
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8 Ways Social Media Gurus will both Hate and yet Leverage the Impending Death of Social Media
Various not-to-be-named Internet experts have announced the impending Death of Social Media (tm). This has caused distress among the twittering classes of social media gurus, who see their lives, emotional well-being, and even livelihoods threatened by this shark-jumping portent of doom. Nonetheless …
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The Dread of Anticipation
After losing my 1st generation iPhone in a tragic training accident several weeks back, I have been eagerly anticipating the release of the new, 3rd generation iPhone 3GS. I decided to forego buying the soon-to-be outclassed 3G model, and, limping by with a jerry-rigged GOphone, waited for the lates …
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“Ann Handley” Exposed
During the recent MarketingProfs B2B Summit, a rogue band of bloggerazzi stumbled across a revelation that has rocked the blogosphere. Mild-mannered social media maven Ann Handley (aka @marketingprofs) is a cover persona a living avatar, if you will for the marvelously-talented but long-lost film …
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