StickyFigure
Impact. We Recommend it.
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Plodding
One of the appeals of social networking is the instantness (is that a word? should it be??) of it all. You can create a blog in minutes, open a Twitter account painlessly, set up a profile on Facebook or Linked in and start connecting all free, and all (pretty much) immediate. So why do so many peo …
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Vermont: The Pleasant Throwback
Im a New Englander at heart. Grew up in Connecticut; still root for the Red Sox; like 4 seasons; enjoy moving from state to state within an hour or two. But for all that, I never really spent much time in Vermont. So, on a recent R&R family swing through 7 states (hey, you can do that in a day i …
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Ask the Ten Questions
It really all boils down to about 10 questions. Sit down with a client, go through these questions, and youll pretty much have the raw material to brainstorm and blueprint a project. Just about any kind of project. After many years of consulting with clients about projects large and small, in areas …
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The Blog Slave
When you started blogging, it was pretty liberating, wasnt it? Finally, a format for expressing your ideas! No barriers of time or distance to an audience. And once you started mixing words with other bloggers (and eventually meeting those people at conferences and tweetups), the energy continued to …
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The Few. The Proud.
In less than 2 weeks, one of my sons begins boot camp with the Marines. Let me say right off that Im as proud as I can be of him. Hes joining for the right reasons; its been his decision all along and it was not made lightly. Gladly, and with a full heart, we let him go, into the service of his and …
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Tivo Records – and Listens
As part of a major household digital upgrade late last year, we finally entered the 21st century and acquired a TiVo box. I love it the user experience crosses the threshold of Easy, and we record a whole variety of programs that we can pull up when its convenient for us. One thing bothered me, how …
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The No Drone Zone at Netflix
Id heard good things over the months about Netflixs unique corporate culture, so my curiosity was piqued when someone linked to a Slideshare about it. I clicked on over. Seeing that it was 128 slides, my interest in delving further wavered. I have a philosophical bias against mega-slide presentation …
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The Power of Inertia
I wholeheartedly subscribe to the idea that businesses should strive to be remarkable we should strive to be, in the classic words of Seth Godin, a Purple Cow in the midst of a herd of sameness. But many companies drift along with some level of success even though, perhaps, they arent all that rema …
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Two Successful Calls to Action
Today, I did two things that Id been putting off. However, good marketing effective calls to action put me over the edge in each case. Ive been intrigued by the new book just released by Chris Brogan and Julien Smith called Trust Agents I figured, in the murky intentions of my mind, that I would …
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ROI – Solved!
The very thorny problem of Social Media ROI (Return on Investment) was finally solved this week by the brilliant research work of social media guru Olivier Blanchard (aka The BrandBuilder). Olivier, well-known throughout the blogging world as a marketing finance expert and bike-rider, dug deep into …
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Creating a Welcoming Climate
Over my 23+ years of business travel, Ive seen a lot of airports. Most of them are quite forgettable (at best). But yesterday I was once again passing through the Charlotte, NC hub. And once again, I was struck by what a mood difference a nice climate can make. Somebody paid serious attention to the …
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Product: Winner. Name: Loser.
(fade in to Toshibas boardroom, where a product management meeting is taking place) Looks like weve just come up with the best netbook out there! Power, features, great user design now all we have to do is name it and sell it! I know! lets call it the PU-875-0988b! Nah, Ive always been inclined to …
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Progressive Publishing
This ideas been brewing for about 5 years, ever since I spilled out some proto-ideas on a train ride with a pharma training professional (who has urged me to follow the light on this one thanks, Susan!) We all see how the new on-line/social networking tools have radically changed publishing. Heres …
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Taking Two Steps Back
Many times over the years, Ive taken one step back to look things over, re-evaluate, re-think, re-direct. We all do that regularly, usually focusing on one or two things. Because we get in ruts, or find that something that was once working no longer seems to be effective. Maybe a tall or grande twea …
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Truckvertising
Almost exactly a year ago, I asked the question on this blog why trucks arent used more for advertising. All that empty space, those rolling billboards capturing countless eyeballsseems like a no-brainer. Yesterday, while enjoying dinner with my extended family in a bayside restaurant, I saw one way …
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My Kids don’t “get” Twitter
You know all those stats that talk about how the younger generation doesnt get Twitter, or use it much. Yeah. True. My teens dont understand me (hows that for a role reversal!) They think about the little messages, but what they dont get is the people. They simply cant figure out that I really like …
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Ask the Right Questions
Quick think of businesses that have imploded in recent years. What names come to mind? A lot, unfortunately. Enron. AIG. GM. And loads of others. All of it could have been avoided if these businesses were founded on the right answers to three simple questions. Questions that, if rightly asked and a …
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Bring it!
If you travel, you know that horrible feeling when youve forgotten stuff. Heres a handful of stuff you should put together in a travel kit that ALWAYS goes with you: 1. A spare smartphone charger 2. A compact umbrella 3. A pair of sunglasses in a hard case 4. Some gum and/or mints 5. and, if youre …
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Free (Starbucks) is Good
I saw last night that Starbucks had published an on-line coupon for FREE pastry (with a beverage purchase) this morning. In fact, they even have a smartphone-friendly version if you dont have a printer. Nice. Being a bit tech-geeky, I decided to find out if there was a Starbucks in the vicinity of t …
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Nutella Newfella
On Monday night, for no apparent reason, discussions on Twitter seemed to zero in on some confection that a number of folks are seriously addicted to Nutella. Now I admit that Ive seen this term tossed around before, but the rhapsodic descriptions made me, a Nutella virgin, rather curious about wha …
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