Social Media Release
Best Practices & hRelease News
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IABC Assumes Leadership Role of Working Group for SMR
Really very excited, and late to post this news here - the folks at IABC have been terrific to work with so far and we are looking forward to collaborating with them on driving the Social Media Release forward, as a format, and as a practice. The news is on the IABC Web site, [...]
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Social Media Releases - A Report from the Field
by Brian Solis I recently ran The Definitive Guide to Social Media Releases, which has received some great feedback. Thank you everyone! Even though its a blog post, it doesnt mean that its shelf life is merely limited to the brief period of time in between new posts. Id like it to live [...]
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The Definitive Guide to Social Media Releases
by Brian Solis The Social Media Release back in the spotlight once again and is sparking conversations, inspiring experiments, and raising confusion along the way. This time, intent and distribution take center stage. Good friends Todd Defren and Christopher Lynn took the time to research how wire …
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The Future of the Social Media Release is in Your Hands
This post was developed jointly by Todd Defren and Brian Solis. The Social Media Release (SMR) is gaining traction and visibility and is now looked to by many as the savior of the traditional press release - which may honestly be too great a task for any one tool. But, at the very least, the discuss …
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Social Media Release Moving Forward Again
I just got off the phone with Shannon Whitley from PRX Builder and I am very happy to report that he is taking the lead in moving the technical standard for the Microformat forward. As a result, he is going to be reaching out to many of you who have expressed interest in becoming [...]
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The Social Media Release is about getting the facts right
So Stowe Boyd in his infinite wisdom decided to attack the idea of the Social Media Release, in a one sided telling of our conversation at Third Thursday earlier this week. Rather than take into account anything that anyone else had to say about his pointed criticism, he decided to just repeat his …
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Edelman Releases Storycrafter - a tool for Social Media Releases
In the good news we have been waiting for department, Edelman today announced the release of Story Crafter, Web-based software tool for helping companies produce and deploy social media news releases. With the only other current offering on the market PRX Builder falling below expectations while ex …
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SEC Leans Towards Allowing Blogs as Fair Disclosure
In a clear and succesfull attempt to show the power of Blogs as an open and credible conversation platform that seemingly meets the requirements of Fair Disclosure, SEC Chief Christopher Cox replied to Scott McNeelys letter requesting clarification on whether the Internet adequately meets those requ …
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How To Write a Social Media Release - for everyone involved in PR, marketing and communications
I ran this post over at PR2.0, but it is also appropriate to have a home here at Socialmediarelease.org. The content has been modified a bit since so much has happened over the last few days. Most notably, Chris Heuer created this site dedicated to Social Media Releases (SMRs), presented the forma …
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The impact of the Social Media Release and how it changes everything…
It is clear that we have hit a very raw nerve in the pursuit of the Social Media Release concept and that the time has come to update the stale concept and practices of the traditional press release. This is particularly true in light of the [...]
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Elements of the Social Media Release
Before diving deep into the key elements of the Social Media Release that we have identified over the course of our discussion, it is important to note some of the key drivers of this effort and some of the things that are not yet adequately addressed. Primarily [...]
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Launching the Social Media Release Blog
So I am finally finished with the really basic configuration and customization of this blog, but there is much more work to do. The Social Media Release Working Group has been discussing the requirements for the past month. We will be posting the result of those conversations here later this week …
Social Media Release
