Nonprofit Communications
Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.
-
April Webinars: Online Fundraising, Writing for the Web
April showers bring . . . online writing and fundraising webinars! Heres the line-up for the rest of this month. This Thursday, April 16: Online Writing: Dos and Donts of Writing for the Web and Email Ideal for anyone who contributes to a nonprofit website, blog, or email newsletter. Online writing …
-
What Do People Think of Your Org? We’ll Know Soon Enough
In my online marketing workshops, I ask nonprofits to imagine the day when practically every prospective donor checks to see what current donors think about their organization by reading online reviews. Something like 3/4 of people say customer reviews influence their purchasing decisions and its no …
-
Mixed Links: Good Stuff You Can’t Miss
Here are some items Ive bookmarked to share with you. Shannon, a new director of communications at a nonprofit, has decided to blog the first 100 days of his new job, using The First 100 Days in Your New Nonprofit Marketing Job e-book I released in January as a guide. Naturally, I think this is ext …
-
17 Spots Left on My “Coolest-Hottest Friends” List!
I turned 40 this week and as part of the ongoing celebration, I am raising $500 for Positive Wellness Alliance through my online network. I want to give a BIG THANKS to those who have contributed so far: Via the Facebook Birthday Cause App for a total of $345: Alnisa Allgood Nancy Schwartz Jono Smit …
-
New Resource: Nonprofit Marketing Zone
Keeping up with all the great nonprofit marketing and fundraising blogs is tough. So heres one more tool to help you find the information you need: Nonprofit Marketing Zone. Im working with Katya Andresen and Nancy Schwartz (bloggers I hope you are already reading) and Tony Karrer (the guy behind th …
-
Register Now for Free Webinar on Thursday on Defining Your Target Audience
Thanks to the more than 200 people who voted on the topic of this Thursdays free webinar! The winner, with 40% of the vote, is Forget the General Public! How to Define, Research and Reach Your Target Audience. Registration is free and open now. Join us on Thursday, April 2, 2009 at Noon Eastern (9:0 …
-
Last Chance to Vote for Free Webinar
Ill be presenting a free webinar on Thursday, April 2, 2009 at Noon ET (9:00 a.m. PT) - trouble is I dont know which one yet! Im letting you decide which of three webinars Ill present for free and the voting has been too close to call the whole time. Here are the choices: - Nonprofit Writing Stinks! …
-
Check Out GoldMail - Watch the All-Access Pass Tour I Created with It
David Simpson, the chairman of GoldMail, called a few weeks ago asking me to check out his new service. Like most bloggers with more than 10 subscribers, I get a lot of requests like this, most of which I ignore. But this, my nonprofit friends, is one cool tool that I think a lot of you could use t …
-
New Resources: PR Toolkit and Free Stock Images
Ive created a couple of new partnerships recently to help nonprofit communicators. Free and Discounted Services from PR Newswire First, Nonprofit Marketing Guide has teamed up with PR Newswire to provide you with some outstanding discounts, free services and resources. Join PR Newswire today and …
-
When Talking about Cash Gifts is Tough, Talk Planned Gifts Instead
I was at a board meeting this week, where everyone was looking around the table at each other wondering what we could do to raise more money for the organization. I couldnt help but think about the webinar we are hosting here at Nonprofit Marketing Guide on Monday on starting a planned giving progra …
-
What Your Supporters Can Do for You Online, When You Empower Them
This Friday, March 20, John Kenyon will join me in presenting a webinar called Creating Online Evangelists: How to Excite and Motivate Your Supporters. Who are these online evangelists that your nonprofit should be exciting and motivating? They are ordinary people who, because of a great personal pa …
-
Next Free Webinar: You Decide the Topic - And Why I Charge What I Do
OK, no free beer tomorrow. How about a free webinar on Thursday, April 2, at Noon Eastern (9:00 a.m. Pacific) instead? I was looking over the list of webinars I offered in 2008 and decided to bring one of these three back for a free encore, and you get to decide which one: - Nonprofit Writing Stink …
-
Saying Thanks Even When It’s Inconvenient or Time-Consuming
Wow - yesterdays post about thank you notes and the lack thereof got the conversation started! Thanks to everyone who took the time to add some thoughts to the debate. Several people mentioned that the practical realities of nonprofit management mean that getting thank-you notes out promptly, espec …
-
The Dismal Results of My Online Giving Experiment
Or, Can a Girl Get a Thank-You Note, Please? Back on November 24, 2008, I cashed in a bunch of credit card miles through Capital Ones No Hassle Giving Site, converting them into cash gifts to charities. Capital One partnered with Network for Good to deliver the donations to the charities. I specific …
-
Tips for Getting Over Fundraising Fears - Webinar Next Week
By Guest Blogger and Fundraising Expert Gail Perry Why are people so nervous about asking others for support? Its a natural reaction - all humans fear rejection. And in many circles, its just not considered appropriate to talk about money with other people. So whats an enterprising nonprofit to …
-
Nonprofit Video Production Tips
Ive seen lots of interest from nonprofits in using video to communicate with supporters about their causes, along with an equal amount of trepidation about how to do it. Im not a video expert, but I know several people who are, so I put out a call over Twitter for some guest posts to share with you. …
-
You Want Me to Ask for Money?!? Help!
If the thought of asking someone for money makes your skin crawl, or you have a board that, despite all your begging and arm twisting, still fails to fundraise for you, tune into Magic Keys Radio on Friday. Well be talking about how to get over your fear of fundraising, and how you can help others, …
-
Try This: Turn One Edition of Your Print Newsletter into Three Postcards
Ive heard from several nonprofits lately who are only sending their 4-8 page print newsletters to their supporters twice a year. They wish they were sending it more often, but they just cant make it happen because of time or budget constraints. My response: Whats the point? Updating your supporters …
-
Webinars on Marketing with No Budget, Best Practices and More in March
Ive opened registration for some brand-new webinars in March, with two more still to come . . . Best Practices in Nonprofit Marketing On Thursday, March 5, during “Best Practices in Nonprofit Marketing,” we’ll review the fundamentals of a solid nonprofit marketing program, including both the strateg …
-
The Difference Between a Fundraising Event and a Party? Your Focus
By Guest Blogger and Fundraising Expert Gail Perry More than 100 nonprofits have registered for this weeks webinar, Turning Your Fundraising Event into the Best Party in Town. Want to join us? Its Thursday, February 26 at Noon Eastern (9:00 a.m. Pacific). Registration is just $35 and its also inc …
Nonprofit Communications
