Nonprofit Communications
Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.
-
This Week: Quickie Annual Reports & Making Nonprofit Writing Better
More than half of the 75 Special Summer Passes to our webinar series have been sold. Only 35 left! Attend live or watch the recording of every webinar we host from now until August 31, 2009 and get access to our archive of webinar recordings from the last year, all for $75. Use this special link (yo …
-
New to the Nonprofit World: Success Stories from All-Access Pass Holders
I hear great stories all the time from nonprofit staff who are using their All-Access Passes to Nonprofit Marketing Guides webinar series to get more support for their good causes and to develop their own careers. Here are stories from three people who are relatively new to the nonprofit sector . . …
-
Four Common Problems with Donor, Client, and Volunteer Profiles
Im always talking about the power of storytelling in nonprofit marketing, and a lot of those stories end up taking the form of personal profiles of donors, clients, volunteers and other supporters and partners. Problem is that many of them are just plain awful. I see bad profiles falling into four …
-
75 Summer All-Access Passes for $75 - Get Yours While You Can!
6:45 p.m. Update: Only 46 Summer Passes left! From right now until they are gone, Im offering a special Summer All-Access Pass to Nonprofit Marketing Guide. Youll get all the same stuff that youd get with the regular All-Access Pass for less money (23% less to be exact). You can attend live or watch …
-
Trying to Raise Money Through the Mail? Learn from the Master
If you want to raise more money with your fundraising letters, set aside Noon-1:00 p.m. Eastern (9:00 - 10:00 a.m. Pacific) on Thursday to learn how to do it right. Thats when Mal Warwick will be presenting in our Nonprofit Marketing Guide webinar series. Mal is the author of the best-selling How t …
-
How to Share Your Results with Donors
Penelope Burk of Donor-Centered Fundraising fame spoke at the Planned Giving Days conference in DC that I also spoke at yesterday, and one of her main themes was that donors really, really want to hear about what you did with their money in specific, measurable, and meaningful ways before they will …
-
Nonprofit Blog Carnival - Online Fundraising Edition
The Nonprofit Blog Carnival is back! This months edition is on online fundraising, hosted by Get Fully Funded Blog. Check it out for some great blog posts on how to raise money online. A blog carnival is a roundup of recent posts on a particular topic. The hosts rotate to different blogs. This carn …
-
Where are the Problem Spots on Your Website’s Home Page?
During yesterdays webinar on Successful Nonprofit Websites: How to Make Your Website Work for You, I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evalu …
-
Some Smart (and Hard!) Nonprofit Marketing Questions
Today the Chronicle of Philanthropy hosted an online chat on getting started in nonprofit marketing, based on my free e-book The First 100 Days of Your New Nonprofit Marketing Job. Sandra Bate, executive director of marketing for the Indiana University Foundation, joined me in fielding the questions …
-
Online Marketing Strategy & Website Makeover - Example from #09NTC
My favorite session at last weeks Nonprofit Technology Conference was This is Iron Chef . . . Battle Nonprofit. Three teams made up of consultants from four different agencies (Beaconfire Consulting, Forum One Communications, Free Range Studios, and Firefly Partners) got together on a Sunday for a …
-
When Trying to Fundraise from Friends of Friends is a Complete Waste of Time
When we talk about fundraising through social media (and we had many of these conversations at 09NTC this week), the discussion always turns to how we should go about converting into long-term donors those friends of friends - people who gave to the cause because a friend of theirs and an existing …
-
Branding Your Org in Social Media - Tips from #09NTC
Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Associ …
-
Freud, Buddha, and Online Outreach at #09NTC
I attended The Seven Things Everyone Wants: What Freud and Buddha Understood (and Were Forgetting) about Online Outreach this morning with two of my favorite big brains in nonprofit marketing: Katya Andresen of Network for Good and Mark Rovner of Sea Change Strategies. Here is the PDF of their slide …
-
Here Comes Everybody - Lessons from Clay Shirky at #09NTC
I planned to live blog from the Nonprofit Technology Conference today, but the Hilton was obviously not prepared to host a tech conference, because the wireless was down most of the day. No wireless, no live blogging. So, instead, Im going to post a few summaries here. This morning, Clay Shirky, aut …
-
Live Blogging from the Nonprofit Technology Conference Sun-Tues.
Im off to San Francisco tomorrow morning to attend NTENs Nonprofit Technology Conference. Ill be live blogging throughout the event, right here and on the conference pages. That means when Im live, youll see my notes as I add them and you can also submit questions and comments to me that I can add t …
-
Which Sessions Should I Live Blog at NTC?
Im attending the Nonprofit Technology Conference Sunday-Tuesday (April 26-28, 2009) and will be live blogging throughout the event. That means that you can see my notes live as I type them in and you can communicate with me in real-time as I do it. You can send in questions, comments, etc.and I can …
-
Super Online Fundraising, Step 6
This week is online fundraising week at Nonprofit Marketing Guide. Im teaching a webinar on the basics on Tuesday, followed by the advanced session on Thursday by Alia McKee of Sea Change Strategies. Alia will share her eight steps to online fundraising success. Want a taste? Alia has written a gues …
-
I’m Writing a Book. Wanna Be in It?
Its official . . . Im writing a nonprofit marketing how-to book to be published by Jossey-Bass in Spring 2010. It will be the book version of what Ive been doing for the last several years for clients, on this blog, and through the webinar series: giving you real-world advice on how to get more supp …
-
Fundraising Online: Radio Show Friday, Webinars Next Week
Not raising money online yet? Or not raising enough? (Hows that for a stupid question?) Next week we are hosting a two-webinar boot camp specifically on online fundraising. This is your chance to learn both the basics and the advanced techniques for turning your website and email list into a real, …
-
Three Trends That Beg for Shorter Email Newsletters
I included a shorter version of the following article in my Nonprofit Marketing Tips email newsletter that went out earlier today. The newsletter goes out a few times per month. Subscribe by visiting the Nonprofit Marketing Guide home page, in the left sidebar, under the blue bar. I see three trend …
Nonprofit Communications
